The new Kindle Fire, launched by Amazon.com on Thursday evening in California, is a declaration of war, of the largest online retailer in the world, announcing that wants Apple customers from the tablet market, according to Reuters.
New products of the company have behind the impressive store content of the online retailer that offers 22 million movies, serials and TV shows, songs, apps, games, books and magazines. Thus, Amazon can afford to ask much less on his tablets because of the "special offers", advertisements that appear on its tablets when closed and promote products from the wide range covered by the retailer.
Amazon's new line proposed for the end of year and the holiday season starts from an e-reader Kindle for $ 69, with 6 inch e-ink screen, the version with advertisements. For the Kindle without the ads, applicants will pay $ 89.
New versions of Kindle Fire received the HD name attribute and will cost between 199 and 599 dollars. The cheapest models have a 7 inch screen that can cost up to $ 249 depending on memory capacity.
Models which are attacking the supremacy of the iPad is Kindle Fire HD with a 8.9 inch screen. A little smaller than their competition from Apple, Kindle Fire HD has some advantages that could tip the balance in their favor.
Amazon products are cheaper, offer similar storage, benefit of WiFi technology and top variants (499-599 dollars) are compatible with 4G LTE technology, internet subscription in their case is much smaller than the one for the iPad in the United States. Kindle Fire HD are thinner than Apple products have a superior sound system and use an operating system based on Android, considered by some experts to be better than iOS.
In comparison, Apple iPads start at $ 399, just above the top of Amazon products and get up to 829 dollars for top models.
“Their first Kindle Fire tablet was a device that said ‘See, we can tie all this together,” but it wasn’t a strong enough device. They're tying those two things together, and at a price that is very, very hard to compete with. It's going to push everybody else's price buttons - including Apple's." said Forrester Research analyst James McQuivey.
The third product launched at the event Thursday night was Paperwhite Kindle e-reader, a e-reader with a screen resolution better than previous ones. The innovation of that Kindle is illumination, allowing its use without problems in bright sunlight. WiFi version costs $ 119, the receiving 3G connectivity will cost 179 dollars.
Amazon shares closed Thursday at New York rising by 2.1% to $ 251.38, a new record, showing a growth of 45% throughout the year. Exchange quotation is equivalent to 181 times the estimated earnings per share for the next fiscal year, compared to a ratio of 14 to 1 for Apple, and 15 to 1 for Google.
No comments:
Post a Comment